TOMRA Talks Circular

EPR: The Brand Owner Perspective

March 09, 2022 TOMRA Circular Economy Season 2 Episode 3
TOMRA Talks Circular
EPR: The Brand Owner Perspective
Show Notes

Over the past two episodes, we have covered various aspects of Extended Producer Responsibility (EPR), but we have yet to hear from those who are most impacted from this policy principle – the producers themselves. Until now.  
 
In this week’s episode, we talk with Katharina Marquardt, Head of Sustainability and Technical Communications (DACH region) at Procter and Gamble (P&G). We discuss the ever-increasing sustainable packaging demands from consumers, how P&G is responding to those demands, and the biggest impacts, challenges, and opportunities that EPR has on brand owners like P&G. 

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